About Us

Who we are

Company was established in 1997 with 100% Egyptian Fund under the name of "Haboba Family Company" and specialized in the following fields:

Trading ,Packing , Packaging, Distribution , manufacturing and Export

In 2018, Rehana products started to conquer the market to become one of the leading brands in Egyptian market with its high quality of basic consumer products that they use on a daily basis (rice, sugar, flour, Legumes, spices, edible oils, vinegar).
Company focused on the quality of its products on multiple stages of productivity from the selection of grains from farms and how to store them until they enter the factories to include screening, sizing, polishing, packaging to become pure products 100%.

The company's factories consist of the following:

• Factories for purification, screening and packaging.

• Factory to manufacture PET Bottles. • Vinegar factory.

Our Vision

To be the first choice of consumers among food companies every time and everywhere.

Our Mission

Developing service of providing food products to the consumer with the highest quality standards with continuity, flexibility, innovation and adding values that meet the needs and desires of the consumer.

Our Values

Consumer First

We place the customer at the center of our attention, and his satisfaction and maintain loyalty is the measure of our success, we are always pleased to communicate effectively with our customers.

Total Quality is our Goal

We continuously Seeking for developing what we offer through using the latest technology and aiming to add value in operational and marketing processes with the goal of excellence and leadership in markets.

Continuous Innovation

Respect for People

We believe in individuals and consider them the basis of development and growth, that’s why we listen to all opinions which represent a variety of experiences that raise the value, entity, and performance of everyone.

Quality Standards

Company has been awarded the ISO 22000 certification, which complies with the implementation of food quality and safety standards that developed by the International Organization for Standardization (ISO)